Color matching application skills in coffee display rack display (Communities - Activities)

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Color matching application skills in coffee display rack display


Color is an element that cannot be ignored in the display of coffee display racks. Clever color matching can attract customers' attention, create a unique atmosphere, and promote sales.

First of all, choose colors according to the type and characteristics of coffee. For example, for deeply roasted coffee, dark colors such as dark brown and black can be matched. These colors can reflect the rich and mellow characteristics of coffee and give people a calm and rich visual experience. Lightly roasted coffee is suitable for combination with light colors, such as beige and light yellow, which convey a fresh and soft atmosphere and echo the light flavor of coffee itself.

Secondly, consider the contrast and harmony of colors. A strong contrasting color combination can produce a strong visual impact. For example, on the background of a wooden display rack, white-packaged coffee is placed and partially decorated with red decorative elements. The sharp contrast between white and red will be particularly eye-catching against the background of wood color and attract customers' attention. But we should also pay attention to the harmony of colors and avoid overly dazzling matching. Similar colors or adjacent colors can be used to create a harmonious and unified visual effect, such as using different shades of brown to display different brands of coffee, so that the entire display rack looks coordinated and orderly.

Furthermore, the number of colors should not be too many. Too many colors will make customers feel dazzled and distract their attention from coffee products. Generally speaking, the main colors on a display rack are controlled at two or three, and a small amount of auxiliary colors can be matched. For example, blue is the main color to represent a quiet and profound atmosphere, and a small amount of gold is used as an auxiliary color to increase the sense of luxury, so that the coffee display rack has both focus and refinement.

Finally, the color matching should be adjusted according to seasonal and festive changes. In winter, warm colors such as red and orange can be used to give people a warm feeling; in summer, cool colors such as blue and green can be selected to create a refreshing atmosphere. During the holiday season, the corresponding holiday colors are incorporated, such as red and green for Christmas, which can increase the festive atmosphere, make it easier for customers to resonate emotionally, and increase their desire to buy.

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Target State: All States
Target City : All Cities
Last Update : 07 November 2024 7:05 AM
Number of Views: 17
Item  Owner  : fang
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2024-11-21 (0.382 sec)