HOW TO BUILD A GO-TO-MARKET PLAN FOR SAAS MARKETING (Business Opportunities - Marketing & Sales)
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Item ID 2917233 in Category: Business Opportunities - Marketing & Sales
HOW TO BUILD A GO-TO-MARKET PLAN FOR SAAS MARKETING | |
Rapidly rising technology, ever-changing customer demand, SaaS market penetration, technology adoption, increasing competition, etc., are some of the significant challenges SaaS companies are dealing with today. As these factors intensify across industries, SaaS companies need help attracting new customers. As a result, SaaS marketers are looking for ways to increase their market visibility and reach the right audience at the right time. This is where SaaS companies need to double down their efforts to create an effective Go-To-Market (GTM) plan for SaaS Marketing. A robust Go-to-Market plan helps increase lead generation for B2B SaaS companies and ensures businesses reach wider audiences. An effective GTM plan includes identifying the target audience, providing the market is balanced with comparable products, and entering the market at the right time. Creating a GTM strategy requires a deep understanding of the market, competition, best practices, and more. Let’s dive deeper and understand more about GTM Plan and the steps to build it for SaaS Marketing. What is a GTM plan for SaaS Marketing? The GTM plan consists of a roadmap that effectively helps you take the product to the customers. SaaS marketing plans can be used to launch a new product to the market, relaunch an existing product, expand the customer base/market, etc. There are primarily four types of GTM plans: Product-led growth: In this strategy, the product is the primary driver of customer acquisition, activation, satisfaction, retention, and scalable expansion. Community-led growth: In this strategy, companies build communities of enthusiastic users who are the main force behind customer acquisition, satisfaction retention, and growth. Sales-led growth: This strategy uses the sales representative or sales team to generate interest in the product. Here sales team acts as a primary force behind customer acquisition, satisfaction, retention, and growth. Marketing-led growth: This strategy includes using marketing tools and resources to generate interest and acquire customers. It includes blogs, articles, websites, social media, and other marketing tools. continues... https://thesmarketers.com/blogs/go-to-market-plan-for-saas-marketing/ | |
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| Target State: All States Target City : All Cities Last Update : 11 June 2024 5:30 PM Number of Views: 110 | Item Owner : Enoch Pakanati Contact Email: Contact Phone: +91 7396010630 |
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2024-11-22 (0.420 sec)