Wet Food & The Dog Food Market (Communities - Services Offered)

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Wet Food & The Dog Food Market


With increasing your dog’s life expectancy by over 30 months, to growing as a segment in the rapidly expanding dog food market in India, to multiple lawsuits being brought against commercial dry food kibble manufacturers, here’s a lot you need to know about what to feed your dog!

The pet care industry in India is fast growing.

According to a recent report, it is expected to grow to Rs 5,474 crore by 2025, with a CAGR of more than 19%. (YourStory, March 2022). The study shows that the dog food segment is expected to dominate as the largest revenue generator. But ‘dog food’ is a broad category. To most people it only means dry kibble.

However, in a fairly recent essay by Dr Lippert and Dr Sapy (for the Prince Laurent Foundation Price), the researchers studied the relationship between the quality of life and life expectancy of pet dogs. One of the factors in the study focused on food.The research reveals that home cooked wet food can increase dogs’ life expectancy on an average over 32 months – that’s almost three years!

With dog parents’ preference for the best quality dog food, the path to the dog food industry growth appears to be specifically tied to health and wellness, not convenience and low cost.

As the clinical study mentioned earlier in this article shows, it’s amazing what the quality of food can do to dogs. It can not only make food appealing to them but also fulfil their nutritional needs, leading to an increase in their lifespan.

It’s also unnerving how industrial pet food manufacturers can go to any length to falsely promote dry food such as kibble as beneficial. Whereas it’s the opposite. We’ll talk about it in detail in our next blog.

To know more: https://harleyscorner.in/wet-food-the-dog-food-market/


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Target State: Karnataka
Target City : Bangalore
Last Update : 30 January 2024 3:51 PM
Number of Views: 74
Item  Owner  : Harley's Corner
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2024-11-22 (0.383 sec)