The Impact of Generative AI on SERPs and PPC Advertisers. (Computers - Information Technologies)

Item ID 2807086 in Category: Computers - Information Technologies

The Impact of Generative AI on SERPs and PPC Advertisers.
Both Bing and Google are introducing generative AI into their search engine results pages (SERPs), with Google displaying adverts within its chat-based, generative Google Search Experience (GSE). While this shift improves advertiser-consumer communication, it also raises the bar for securing prime placement, which could lead to higher CPCs. Marketers need to be aware of how the revamped search interface may affect user actions and PPC strategy.
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Target State: All States Target City : All Cities Last Update : 18 January 2024 12:27 PM Number of Views: 65	Item Owner : Sarah David Contact Email: Contact Phone: 98193 83948

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2024-11-19 (0.386 sec)