What is the impact of nofollow links on SEO in 2023? (Business Opportunities - Other Business Ads)

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What is the impact of nofollow links on SEO in 2023?


As of my last knowledge update in January 2023, the impact of nofollow links on SEO remains consistent with previous practices. Nofollow links are tags added to a link that instruct search engines not to pass authority or "link juice" to the linked page. While they don't directly contribute to the linked page's search engine rankings, they can still have some indirect benefits:

Referral Traffic:

Nofollow links can still drive valuable referral traffic to your site if users click on them.
Brand Visibility:

Even without passing link authority, nofollow links contribute to brand visibility and awareness.
Diversity of Link Profiles:

A natural link profile includes a mix of nofollow and dofollow links, indicating a more organic and diverse backlink profile.
Trust and Credibility:

Being mentioned or linked from reputable sites, even with nofollow tags, can enhance your site's trust and credibility.


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Last Update : 02 January 2024 11:16 AM
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