How does the Google algorithm determine search rankings? (Business Opportunities - Other Business Ads)

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How does the Google algorithm determine search rankings?


The Google algorithm employs a multifaceted approach to determine search rankings. It evaluates a website's relevance by analyzing on-page factors like content quality, keywords, and meta tags. Off-page factors such as the number and quality of backlinks also play a crucial role. User experience metrics, including site speed and mobile-friendliness, contribute to rankings. Google's algorithm considers the context and intent of a user's search, aiming to provide the most valuable and accurate results. Regular updates, like the BERT algorithm, prioritize natural language understanding. Ultimately, the algorithm strives to deliver the best user experience by showcasing authoritative, relevant, and user-friendly content at the top of search results.



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Last Update : 27 December 2023 12:22 PM
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2024-11-25 (0.387 sec)